Where passion

meets

purpose.

At Chora, we are invested in your success. As museum planning experts we help you clarify purpose and outcomes first, as management experts we build capacity to help you thrive.

See How

Our Approach

Drawing on our backgrounds as former museum leaders and 20 years as planning consultants, we offer clients firsthand insights into the strategic and operational success factors for thriving cultural institutions.

Chora’s collaborative and fact-based approach sets us apart. Our planning methodology integrates a candid and comprehensive assessment of the current situation, with strategies and results grounded in reality. In partnership with our clients, we solve some of the most pressing challenges facing museums and cultural organizations with collegiality, facts, creativity, and decades of experience. Chora’s clients include museums, cultural affairs departments of cities and counties, cultural organizations, and foundations.

Featured Clients

  • The Andy Warhol Museum

  • Asian Art Museum

  • Baltimore Museum of Art

  • Cummer Museum of Art & Gardens

  • Dallas County

  • MOCA North Miami

  • North Carolina Museum of History

  • Orange County Great Park

  • Papalote Museo del Niño

  • Rothko Chapel

  • Smithsonian National Postal Museum

Learn More

“Chora’s exhibition master plan and guidance of our exhibition teams delivered a world-class museum experience for Papalote. Their passion, drive, and energy motivated staff, Board, and donors to commit to the project’s purpose and impact.”

Dolores Beistegui, Former Executive Director, Papalote Museo del Niño

“Chora’s core strengths include collaboratively working with our board and staff to discover a common purpose and the core priorities necessary to further the Chapel’s mission in an increasingly complex world. Their diligence, collaborative spirit, flexibility, and good humor ensured a successful process complete with strategic and bold outcomes setting a good course for our shared future.”

David Leslie, Executive Director, Rothko Chapel

“The work and final strategic plan were wonderful, timely, cogent, and trust me will be used to guide our strategies and implementation choices going forward. The Board is excited, and so are the staff I have talked to many, and they all know that this time around the plan isn’t collecting dust!!”

Sanjay Singh, Board Chair, Birmingham Museum of Art

Join Chora in empowering positive transformation in the cultural sector.