About
For more than twenty years, Chora has advised museum Boards and senior leadership teams at moments when clarity, confidence, and disciplined decision-making matter most—periods of transition, financial pressure, growth, or strategic inflection.
Our work is grounded in a simple belief: effective strategy begins with a cleareyed understanding of the external environment, an candid assessment of institutional capacity, and explicit choices about priorities and tradeoffs. We help Boards and leadership teams make those choices with confidence—and act on them.
Clients consistently use Chora’s work to guide Board deliberations, management decisions, budget development, fundraising strategies, and external communications.
Image courtesy of The Menil
Our Mission and Purpose
In partnership with Boards and staff, we strengthen the strategic focus, financial position, and social impact of museums and cultural institutions.
Image courtesy of MOCA
Our Values
Dedication to Arts & Cultural Institutions
A deeply held belief in the value of museums and cultural institutions drives our desire to enhance their social and educational impact.
Trust & Respect
Founded by former museum employees, Chora has first-hand knowledge of the challenges faced by the cultural sector and stands shoulder to shoulder with its clients to overcome them.
Candor, Goodwill, Courtesy, & Objectivity
Candor, goodwill, courtesy, and objectivity are the principles that guide our interactions with clients and colleagues, ensuring a positive and constructive working environment.
Expertise, Analytical Rigor, & Data-driven Insights
To ensure quality and objectivity in our professional advice, we base our recommendations on expertise, analytical rigor, and data-driven insights.
Professional Integrity
Chora’s expert and uncompromised assessments ensure constructive feedback, an honest examination of the client’s current situation, and realistic recommendations.