Chora’s economic feasibility studies lay the groundwork for successful master planning, ensuring museum expansions and renovations are appropriately scaled to their market. They confirm affordability and align future designs with institutional vision and market demand. Chora’s methodology includes a rigorous assessment of current facilities and operation, a vision and space program validated through market analysis and operational impact, and, most importantly, early input from the very donors expected to fund and sustain the project. The result is a market-tested expansion prototype, developed within approximately eighteen months.